January 25, 2012 Chicago
Brand Innovators, Chicago
Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, content marketing, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on any device. Brand Innovators Chicago will provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media.
Big Data Meets Brand Marketing
The Internet generates massive amounts of information about consumer behavior every minute of the day. Brands that understand how to collect and analyze “big data” can use this market intelligence to their advantage. Marketing is quickly becoming a science, where the ROI on every advertising dollar can be measured in real time. Brands are in the drivers seat; keep your eyes peeled on the dashboard.