July 7, 2014 Singapore
ATS Singapore 2014
Date: Monday 7th July 2014
Location: Marina Mandarin Hotel, Singapore
MediaMath will be a gold level sponsor of this advertising technology event in Singapore and Greg Williams, Co-Founder and Senior Vice President of OPEN Partnerships will also be presenting:
Achieving Marketing Clarity in a Fragmented Technology Landscape.
"The explosion of digital media channels creates a tremendous media opportunity for marketers to engage with the hyper-connected consumer. However, it also requires them to rethink the planning and execution of campaigns so that smart decisions can be made quickly and easily.
The keynote will address the challenges of marketers looking to seize the opportunities across the entire ecosystem and advocate the application of marketing science principles to ensure a holistic, powerful strategy. One that considers data connectedness, efficiency and relevance across all channels and at all stages of the consumer journey.
The event will focus detailed discussion and debate on programmatic buying, data-driven advertising and marketing strategies, and the advertising and marketing technology solutions underpinning the shift to automated buying."
About ATS Singapore
ATS Singapore is a full-day conference covering the latest trends and developments in the programmatic media space across South-East Asia, Australia, China, Japan and India.
This year ATS Singapore will be bigger and better, not only featuring leading figures from across the industry, but also shining a light on the fastest-moving market places in the region, and the latest developments in the localised programmatic market.
Backed by the regional focus of ExchangeWire and ExchangeWire.jp, ATS Singapore will provide a platform for deep analysis of the growing and maturing APAC advertising and marketing technology industry.
What is ATS?
Since launching in September 2010, the ATS conference series has facilitated global debate and discussion focussing on the biggest developments in mobile, video and online display.
ATS events attract C-level executives, decision makers and budget holders from the mobile, desktop display and video marketplace. Media buying agencies, advertisers, specialist exchange traders, ad networks, publishers, data exchanges, ad exchanges and ad-technology companies are some of the sector companies that have attended and participated in the ATS conferences to date.