October 16, 2013 Philadelphia

Argyle CMO Leadership Forum

MediaMath's SVP GM Americas, Matt Spiegel will be sitting on a panel.

Time: 1:50pm – 2:35pm

Topic: “Customer Engagement in a Hyper-Connected World”

  • Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world.

– How has today’s sophisticated customer managed to gain ownership of the relationship?

– Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process.

– How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement?

  • How to leverage new tools and technologies to synergize marketing efforts across multiple channels and delivered a unified customer experience

– Using these tools to sift through and learn from meaningful customer data and tailoring marketing efforts accordingly

– Exploring various measurement tools and developments that allow marketers to integrate the traditional with the new, the offline with the online, etc.


Matt Spiegel

Senior Vice President, GM Americas

Andrew Shipe
Vice President, Marketing – Aramark S&E

Mark Conces
SVP, Head of Marketing Analytics
RBS Citizens

Banafsheh Ghassemi
Vice President Customer Experience & CRM
American Red Cross


Brian Serfass
Vice President, Global Marketing
BNY Mellon

Conference Link

October 16, 2013
Philadelphia, PA
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