Event

October 16, 2013 Philadelphia

Argyle CMO Leadership Forum

MediaMath's SVP GM Americas, Matt Spiegel will be sitting on a panel.

Time: 1:50pm – 2:35pm

Topic: “Customer Engagement in a Hyper-Connected World”

  • Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world.

– How has today’s sophisticated customer managed to gain ownership of the relationship?

– Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process.

– How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement?

  • How to leverage new tools and technologies to synergize marketing efforts across multiple channels and delivered a unified customer experience

– Using these tools to sift through and learn from meaningful customer data and tailoring marketing efforts accordingly

– Exploring various measurement tools and developments that allow marketers to integrate the traditional with the new, the offline with the online, etc.

Panelists:

Matt Spiegel

Senior Vice President, GM Americas
MediaMath

Andrew Shipe
Vice President, Marketing – Aramark S&E
ARAMARK

Mark Conces
SVP, Head of Marketing Analytics
RBS Citizens

Banafsheh Ghassemi
Vice President Customer Experience & CRM
American Red Cross

Moderator:

Brian Serfass
Vice President, Global Marketing
BNY Mellon

Conference Link

Date
October 16, 2013
Time
8:00AM–6:00PM
Location
Philadelphia, PA

View all Locations
Contact Us
*The following fields are missing.

Thank You

Your request has been received and we will contact you shortly.