October 3, 2012 New York
MediaMath at AdWeek
From the Big Leagues to the Big Brands: How Industry Players are Winning with Data
Presented by the Advertising Research Foundation, comScore and MediaMath
We have unprecedented access to data. For members of MLB, this means using data to develop strategies that build winning teams. For us, members of the multi-billion dollar advertising industry, this means leveraging data to connect with consumers in powerful, new ways. Join this all-star lineup to see how data can drive homeruns.
3:35-3:55 PM – Case Study: Programmatic Buying Blossoms as a Key Marketing Strategy
- Will Ferguson, Sr. Director of Online Marketing, Display Advertising & Social Media, 1-800-Flowers
- Chris Karl, SVP, Platform Solutions, MediaMath