March 19 - March 22, 2018 London
Advertising Week Europe
MediaMath is heading to Advertising Week Europe in London as a main sponsor and we’d love for you to join us! We’ll be there all week, discussing the key business trends, issues, and conversations that help to shape today’s global industry.
Don’t miss our MediaMath Seminar Series, where we’ll be sharing our latest insights on the topics below.
Monday 19 March @ 4.15pm – Stage 2
AI Track: “From Hype to the Here and Now (and How to Capitalise on It)”
Transforming your brand requires bold innovation in the science of marketing to deliver market-leading art. AI is becoming mainstream, and what everyone wants to know is does it really work, or is it just another algorithm? IBM would say “yes.” They’re getting real results with IBM’s cognitive bidder Watson, embedded in MediaMath’s demand-side platform to extend the results of marketing campaigns. IBM and MediaMath will discuss their pilot campaign and how they’re bringing AI to programmatic to make marketing people love.
Tuesday 20 March @ 4.15pm – Stage 2
Data Track: “Putting the Consumer First with GDPR”
With the implementation of GDPR, consumers will have greater control over their data in the digital world than ever before. This presents an opportunity for marketers to conduct “consumer-first” marketing, providing consumers with better marketing experiences with a new emphasis on privacy. MediaMath and IAB Europe will present the GDPR IAB Europe Transparency & Consent Framework, a cross-industry effort to help publishers, tech vendors, agencies and advertisers meet the transparency and user choice requirements of the GDPR.
We hope you can join us and we look forward to seeing you there!