December 11, 2014
Webinar: “Four Digital Marketing Trends for 2015” with LiveRamp
Digital marketing is evolving at breakneck speed – providing marketers with unmatched opportunities to realize the real-time impact of their investments. With this innovation comes the challenge of determining how, when, and where to take action to engage with consumers and deliver them the best brand experience, while also driving maximum business results.
With 2015 just around the corner, MediaMath & LiveRamp are teaming up for a webinar to explore the four biggest trends that will influence your marketing decisions in 2015.
Justin Schuster, VP of Marketing for LiveRamp, together with Mike Monaco, VP of Programmatic Strategy and Optimization for MediaMath, will discuss the following topic areas.
• Attribution models that go beyond the basics of first or last click
• Key programmatic trends that will maximize efficiency and scale
• New opportunities for addressable TV & video
• Multi-channel marketing examples that help tie your campaigns together