Full Customer Lifecycle Case Study

ShopStyle by POPSUGAR

MediaMath’s OPEN data partner AddThis empowers ShopStyle to build targeted campaigns for their customers by utilizing robust data profiles throughout the customer journey.

Objective

ShopStyle by POPSUGAR, the social shopping & fashion website, was looking to leverage the best of programmatic media to create scalable ROAS focused campaigns in both middle and lower funnel channels.

Solution

MediaMath’s TerminalOne Marketing Operating System™
enabled ShopStyle to:

  • Expand its retargeting tactics beyond traditional/
    baseline visit metrics– focusing on more granular
    targeting, centralized around behavioral and
    contextual customer profiles
  • Leverage data from MediaMath OPEN data partner
    AddThis, to create more robust and scalable profiles
    for their prospecting efforts

Success

For prospecting campaigns, ShopStyle’s average daily ROI has increased by 300% with the addition of the AddThis strategy.


About AddThis

AddThis is today’s leading content engagement platform offering Advertising Services, Website Tools and Data Solutions that drive consumer engagement.  Learn more at www.addthis.com/advertising

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