Full Customer Lifecycle Case Study

Major Retailer

Using TerminalOne™, this major retailer powers their digital marketing from the beginning to the end of the customer journey, and then beyond to generate loyalty & advocacy.

Challenge

From brand awareness to driving conversions, the client’s primary goal is to move consumers down the path to purchase, and achieve transparency into the touchpoints that deliver the most ROI.

Solution

For their brand awareness goals, the client:

  • Leveraged TerminalOne’s advance targeting and access to media in order to deliver the maximum number of impressions with a focus on high-value consumers across high-value publishers.

Driving further down the path, the client:

  • Turned up their remarketing by activating against those who engaged with the brand through their awareness campaigns and applied dynamic messaging to further drive potential buyers down the path to purchase.

Success

While the clients’ main objective for their branding efforts were focused on reaching impression volume against their audiences, their remarketing efforts were more ROI driven. In a head-to-head test with their previous retargeting technology platform, MediaMath came in at goal with a $2.50 CPA, with CPM coming in 31% lower.

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