Direct Response & Conversion Case Study

Major Retailer

Using TerminalOne™, this major retailer powers their digital marketing from the beginning to the end of the customer journey, and then beyond to generate loyalty & advocacy

Objective

The client’s primary goal was to move consumers down the path to purchase and achieve transparency into the touchpoints that delivered the best ROI

Solution

For their conversion goals, the client:

  • Activated against those who engaged with the brand through it’s awareness campaigns by doubling up on remarketing
  • Applied dynamic messaging to further drive potential buyers down the path to purchase
  • Used offline 1st party data to target consumers who previously purchased in-store, retargeting them online

Success

While the clients’ main objective was to drive the customer down the path to purchase, their remarketing efforts were more ROI driven.  In a head-to-head test with their previous retargeting technology platform, MediaMath came in at goal with a $2.50 CPA, with CPM coming in 31% lower.

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