Full Customer Lifecycle Case Study

Major Online Gift Retailer

Using TerminalOne™, this major online gift retailer was able to gain a better view into their audiences, buying programmatically year round across channels and across all efforts – from retargeting efforts to prospecting campaigns.

Objective

The client’s main goal was to achieve attribution between online sales and catalogue sales while increasing their return on ad spend. In doing this, they ultimately wanted to drive product sales, increase purchase intent, and gain insights for their future holiday planning.

Solution

Leveraging the TerminalOne™ platform, the client gained full transparency and control of their targeting, segmentation, and testing. They also:

  • Gained full transparency at a cookie/impression level for use in attribution, accessing the true value of their display advertising efforts.
  • Implemented premium buys during key holiday windows, using proven creative to proven target demographics.
  • Leveraged customer data insights from a MediaMath OPEN data partner, for better targeting.
  • Tested contextual, audience buys, etc. for their prospecting efforts.

Success

Shifting 100% of their media buying to MediaMath, the client
was able to execute successful retargeting campaigns,
prospecting campaigns, and offline file targeting to exceed
their business goals, all while obtaining a holistic view of
their media dollars. This resulted in:

  • 27 to 1 ROAS on Remarketing.
  • 2 to 1 ROAS on Prospecting.
  • 1.6 to 1 online-only ROAS on offline file targeting.
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