Brand Awareness & Engagement Case Study

Major Online Gift Retailer II

Using TerminalOne™, this major online gift retailer was able to increase their website traffic by expanding their programmatic buying year round and leveraging collected insights from MediaMath.

Challenge

One of several goals, the client was looking to increase consideration and purchase intent amongst their key target audiences: in-market shoppers for gifts, affluent men/women 40+, and target consumer segments within food, luxury and travel.

Solution

Leveraging the TerminalOne™ platform, the client gained full transparency and control of their targeting, segmentation, and testing. They also:

  • Gained full transparency at a cookie/impression level for use in attribution, accessing the true value of their display advertising efforts.
  • Implemented premium buys during key holiday windows, using proven creative to proven target demographics.
  • Leveraged customer data insights from Epsilon, a MediaMath OPEN data partner, for better targeting.
  • Tested contextual, audience buys, etc. for their prospecting efforts.
  • Accessed Facebook inventory, targeting across FBX.

Success

Shifting 100% of their media buying to MediaMath, the client saw enormous results across efforts, including a huge lift in their ecommerce website traffic – going up 20% for the Holiday season.

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