Loyalty & Retention Case Study

Major Online Gift Retailer

Using TerminalOne™, this major online gift retailer was able to gain a better view into their audiences, buying programmatically year round across channels and across all efforts – from retargeting efforts to prospecting campaigns.

Solution

Leveraging the TerminalOne™ platform, the client gained full transparency and control of their targeting, segmentation, and testing.  They also:

  • Implemented premium buys during key holiday windows, using proven creative to proven target demographics
  • Leveraged customer data insights for better targeting using a MediaMath OPEN data partner
  • Tested contextual, audience buys, etc. for their prospecting efforts

Solution

Transforming more users into converters, the client:

  • Shifted 100% of media buying to MediaMath.
  • Implemented premium buys during key holiday windows, using proven creative to proven target demographics.
  • Leveraged customer data insights from Epsilon, a MediaMath OPEN data partner, for better targeting.
  • Tested contextual, audience buys, etc. for their prospecting efforts.
  • Accessed Facebook inventory, targeting across FBX.
  • Gained full transparency at a cookie/impression level for use in attribution, accessing the true value of their display advertising efforts.

Success

Shifting 100% of their media buying to MediaMath, the client saw
enormous results across efforts, including:

  • 20%  lift their ecommerce websitefor the Holiday season
  • 27 to 1 ROAS on REM
  • 1.6 to 1 online-only ROAS on offline file targeting
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