Loyalty & Retention Case Study

Leading online florist

This leading, UK independent online florist, have been successfully utilizing MediaMath’s TerminalOne™ to power their programmatic display advertising campaigns, and now their programmatic video advertising as well

Objective

The client’s main goal was to drive revenue among their current customer base. To do this, they needed to gain greater control over their video strategies, allowing them to target audiences based on specific criteria – differentiating between their prospecting, remarketing or display CRM strategies.

Solution

Taking part in MediaMath’s beta program for programmatic video, the client was able to:

  • Leverage more advanced targeting and segmentation capabilities within video to maximize impact
  • Better allocate their display and video spend
  • Optimize their prospecting and remarketing campaigns

Success

Within one month, the client saw a meaningful impact among their existing customers, showing 3x the lift in conversions on repeat customers compared to display impressions

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