Direct Response & Conversion Case Study

Leading Career Search Engine

Using MediaMath’s TerminalOneMarketing Operating System™, agency DoublePositive– on behalf of their client, a leading career search engine– added additional scale and built targeted audiences to lower CPA’s and increase conversions

Objective

This leading career site for technology and engineering professionals had three main goals– increasing:

  • Sign-up for a service
  • Job applications
  • Resume submissions

Solution

Targeted to tech professionals, the client used T1 Apps Grapeshot Keywords to define and target new audience segments based on customized keyword lists

Success

The client was pleased with performance and achieved
2,200 conversions over the one month campaign at
sub $5 CPA.  Using Grapeshot, the campaign
produced CPAs 20% lower than other lead
generation strategies
.

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