Brand Awareness & Engagement Case Study

Information and analytics provider

This B2B business, a cloud based information services and analytics provider, was one of the first clients to take part in MediaMath’s beta program for programmatic video

Objective

Executing standard display campaigns within TerminalOne™, the client added video to the mix to efficiently build brand awareness among IT decision makers (at scale)

Solution

Programmatically executing video for both remarketing and prospecting campaigns, the client was able to:

  • Access inventory on a diverse set of top video exchanges
  • Target their audiences with 15 second pre-roll video
  • Take advantage of pricing well below market cost

Success

A big win for the client, they achieved:

  • Greater Cost Efficiency – accessing media at 40% less than rate card
  • Greater Engagement – more than 80% of their target audience watched the served video in entirety
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