Brand Awareness & Engagement Case Study

Auto Dealership

DoublePositive, a performance-based online marketing company, uses MediaMath’s TerminalOne™ to achieve top performance on behalf of their clients. For one of those clients, an auto dealership, they utilized MediaMath’s TerminalOne™ App Marketplace to achieve better targeting — increasing brand awareness in specific geographic regions.

Challenge

Focusing on top-of-funnel strategies, the clients main goal was to build brand awareness within a designated geo targeted area.

Solution

Employing a mix of remarketing and branding strategies, the client used T1 Apps Grapeshot Keywords to:

  • Create their own custom audiences segments.
  • Build custom audiences for targeting, based on search terms for specific car makers.

Success

Their client was pleased with the performance, having achieved:

  • 146% increase in response rate relative to an
    alternate 3rd party data strategy.
  • 36% increase in CTR relative to all other
    prospecting strategies.
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