Direct Response & Conversion Case Study

Christian Aid

Utilizing MediaMath’s TerminalOne Marketing Operating System™, Christian Aid drove greater efficiency of their online campaigns, resulting in a larger pool of donations.


Christian Aid wanted to achieve a maximum return on their investment, that had an ultimate goal of driving
more donations to their charity.


Leveraging TerminalOne™, Christian Aid’s digital media agency, was able to:

  • Identify and target individuals most likely to donate.
  • Optimize to the most effective media placements and best performing audiences.
  • Use dynamic creative for targeted messaging.


  • Increased performance, with a conversion rate of 3%.
  • Aggregate donations that were 25% above goal.

As a result, the client shifted their entire budget from traditional
ad buying to a programmatic-based approach

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