Direct Response & Conversion Case Study

Casual Dining Restaurant & Sports Bar Franchise

Managed through one of MediaMath’s agency partners, Adroit, TerminalOne™ powered the digital efforts for this casual dining restaurant and sports bar franchise.

Challenge

The advertiser’s main objective was to achieve a sub-$5 CPA for restaurant look-ups, driving additional traffic to their website.

Solution

  • Leverage TerminalOne™ to efficiently optimize buys.
  • Use re-marketing to reach consumers at the point they were most likely to act.
  • Via contextual targeting and 3rd party targeting, hone in on higher performing audience segments.

Success

MediaMath enabled the client to achieve  close to
2,000 conversions per day, at a CPA of
$1.58 — 68% lower than goal.

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