You don’t have to work in advertising to know that the Big Game is THE television advertising opportunity for brands; last year’s game saw 111.5 million people tune in. Advertisers are already lining up to purchase 30-second spots for this year’s event. However, TV isn’t the only channel advertisers should count on.
With this year’s game rapidly approaching, we’ve outlined some best practices for advertisers looking to drive additional value from their traditional media buys with programmatic advertising. Follow the plays and you will be sure to score your very own advertising touchdown.
Hut, hut, hike!