Ad blocking is a hot topic in the industry these days. Advertisers, agencies, brands, publishers, content creators, technology providers and consumers alike all have a stake in the impact ad blocking software–downloaded by 200 million people to date, according to a report by PageFair/Adobe–has on the internet experience. MediaMath CEO Joe Zawadzki was interviewed on CNBC’s “On the Money” last night to share his thoughts on the ad blocking trend. Watch the interview and read the accompanying article here.
