The Twitterverse is comprised of over 241 million active users with interests in everything from #Sharknado to the Detroit #RedWings to #POTUS. If you sell anything, your audience is almost certainly among the tweeting masses.
MediaMath’s self-service Twitter Tailored Audiences app enables advertisers to reach and engage hyper-targeted consumers on Twitter. The app works by leveraging advertiser’s proprietary data and Twitter’s demographic user data to create and activate promoted Twitter ad campaigns for audiences with a proven interest in a product, service, or category. Advertisers can easily manage all of the audiences they create within TerminalOne and have the choice to manage their campaigns though their own Twitter Ads account or through a Marketing Platform Partner.
Let’s say a brand wants to market a new pair of sandals on their ecommerce site. With the Twitter Tailored Audiences app for TerminalOne, that brand is able target the shoppers who’ve visited the site with an interest in designer shoes, and show them an in-stream Promoted Tweet featuring the just-arrived summer styles. #Winning.
There are so many potential use cases for this robust new app. Twitter reports engagement rate lifts of 45% and conversion rate improvements of 195% with Tailored Audiences. Additionally, Twitter has seen some advertisers reduce their acquisition cost by as much as 73%. Of course, the inherent advantages of Twitter can’t be overlooked. As more than 75% of Twitter’s monthly active users access the site on their mobile devices, the Tailored Audiences app is an effective way to reach users on their smartphones and tablets.
Whether the advertisers’ goal is to drive sales or web traffic, generate engagement, increase brand awareness, or reach new customers, the Twitter Tailored Audiences App in TerminalOne enables advertisers to do so through the creation of custom audience segments from first-party pixels.
Click here to see the use case for the Twitter Tailored Audiences app in TerminalOne.
Read the recent AdWeek story and talk to a MediaMath rep about amping up your social campaigns with the Twitter Tailored Audiences app in TerminalOne.