Humans still matter in programmatic. In fact, people are increasingly becoming part of the consideration criteria for businesses shopping for a DSP and DMP. Sales and Service Criteria contribute to 20% of the overall purchase intention when considering a DSP and 24% when considering a DMP, according to Advertiser Perceptions.
We know how important it is to combine talent with tech to enable marketing to positively influence business goals. We wanted to introduce you to some of our own talent, the people helping our clients get the most out of their tech. Our Professional Services team is 200+ strong and includes a mix of diverse individuals from a range of backgrounds. The ProServe team spends its days servicing and working with people, from clients and partners to our Product and Sales teams, further proof that the need for the human touch in this crazy adtech work persists. Watch our video “The Talent Behind the Tech” to hear more from the experts who bring strategy, technical direction, campaign best practices, education and, ultimately, delight, to our clients and partners. Watch a clip below and visit here to see the full video.