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ARTICLE

The Final Countdown: GDPR In Focus

April 16, 2018 — by Lauren Fritsky

GDPR comes into effect in six weeks. Are publishers, advertisers and tech providers prepared?

At AdExchanger’s PROGRAMMATIC I/O event in San Francisco last week, Alice Lincoln, VP, Data Policy and Governance at MediaMath, joined other legal and data experts from the ecosystem to discuss compliance and GDPR’s likely impact on the programmatic marketing discipline. You can watch the full panel below here.