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The Drum’s 50 under 30 2015: MediaMath EMEA’s Frith Fraser making her mark on digital

October 26, 2015 — by Emma Williams

Judged by four industry executives, it’s the third year in a row that The Drum has featured their “50 under 30” competition which champions talented, driven and innovative young women disrupting the digital space. In their commitment to celebrate women in the sector, the nominations poured in.

Amongst the young women profiled and highlighted, was none other than Frith Fraser, Senior Director, Global Account Strategy, MediaMath, whose remarkable career has already seen her develop MediaMath’s headquarters in APAC, speak at major industry events, and lead a reputable training programme to educate the next generation of digital marketing professionals.

With strategic vision and a flair for business development far beyond her years, Frith seized the opportunity to move to Singapore and establish MediaMath’s APAC headquarters. But Frith didn’t remain MediaMath’s first and only APAC employee for long. After just 14 months, Frith had expertly built and managed teams across Singapore and Japan.

In her current London-based role as Senior Director of Global Accounts Strategy at MediaMath, Frith leads key strategic projects for a key MediaMath client. She is central in helping companies to develop their programmatic strategies and achieve their marketing goals. With her innate ability to identify trends and keep one step ahead, Frith is leading the way towards a future where programmatic strategies are applied across all marketing efforts.

Read the original article and the interview below.

Tell us about your biggest career highlight to date:

In your twenties, opportunities to develop a business and experience different markets don’t come around very often. But just under two years ago I moved from London to Singapore to build MediaMath’s APAC headquarters. As the first employee in the region, I recruited and managed teams across Singapore and Tokyo, educated clients on the programmatic industry and presented at major industry events including ATS and ad:tech Tokyo. From managing MediaMath’s first projects in South Korea, to teaching the basics of programmatic in Indonesia, I loved the variation. Today MediaMath has three offices and 35 employees across the APAC region.

What does your average day look like?

Based from the London office, I now lead strategic projects for a major MediaMath client, advising and developing programmatic strategies to help them achieve their marketing goals. With the marketing industry continuously evolving, my goal is to bring fresh and exciting initiatives to my client every day.

How would your colleagues describe you?

Passionate, opportunist, energetic, and friendly!

Who inspires you most, either professionally or personally?

My family inspires me with their creative, get-up-and-go attitude.

If you weren’t in digital, what would you be doing?

A farmer!