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ARTICLE

Teads Livestream: Fighting Fraud with Ads.Txt

December 8, 2017 — by Amarita Bansal

This article originally appeared on Teads.TV.

On Tuesday, December 5, 2017, Teads brought together industry experts from the IAB Tech Lab, Forbes Media, Google, The Economist and our own Lewis Rothkopf, General Manager of Supply at MediaMath, to discuss ads.txt and how it is combatting fraud.

Check out the video below:

Amarita Bansal

Amarita Bansal is Senior Content Manager at MediaMath. In her role, Amarita provides thought leadership in the adtech space by fostering relationships across every team at MediaMath, producing content for the blog, demand generation initiatives, media placements and bylines. She also guides the content strategy for our account-based marketing efforts. Born and raised in West London, New York City is now her adopted home town. An alumna of Northwestern University’s Medill School of Journalism, Amarita has produced content across all digital platforms, previously working at Associated Press in the London bureau. She's a pilates enthusiast and loves to go giggin’.