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ARTICLE

Taking Cool Technology and Making It Scale

April 5, 2017 — by Michelle Said

In the latest episode of Programmatic Untangled, MediaMath’s Michael Weaver, VP of Channel Solutions at MediaMath, breaks down all things mobile. Michael’s two decades of experience in digital marketing give him a unique perspective on how the industry has continued to innovate as new technologies and consumer behaviors come into the mix. In this podcast, we explore the challenge inherent in an environment where technology, devices and delivery platforms are ever evolving.

In this episode, Michael shines light on the following:

  • Defining mobile: is it a channel, a format, or a device?
  • How mobile and video are merging together
  • The three ways marketers measure location in relation to mobile
  • How to navigate these continually evolving technologies

Listen now to find out what Michael thinks absolutely will not work when it comes to marketing. Hint: it involves the words “creepy” and “intrusive.”

Michelle Said

Michelle Said is the Senior Manager, Business Development and Global Expansion at the New Marketing Institute, and uses her 10 years of experience the online space to educate others in NMI’s industry-leading Introduction to Digital Marketing and Omnichannel certification courses. Prior to joining NMI/MediaMath, she worked in all sides of the industry, first in establishing the certification process at EyeWonder and helping to lead the company’s office in Dublin, Ireland, before trying her hand in the programmatic ad space in account management and yield delivery positions in the ad network world. Michelle earned a bachelor’s degree in Journalism and English from the University of Southern California and watches movies religiously in Brooklyn.