The GDMA and Winterberry released the third edition of The Global Review of Data-Driven Marketing and Advertising at the end of last month. The report surveyed more than 3,000 marketers in 18 global markets to see how they are using data in their marketing efforts. Compared to even a few years ago, companies across the globe are now leveraging data to engage consumers more than ever before.
In APAC, over 500 panelists from Australia, Hong Kong, Singapore and India took part in the Global Review of Data-Driven Marketing and Advertising survey in 2016. Some key stats on how APAC marketers are using data:
• 36.4 percent of marketers in Hong Kong have significantly increased spending on data-driven marketing and advertising compared to 25 percent the previous year.
•44.4 percent of marketers in India have significantly increased spending on data-driven marketing and advertising compared to 28.5 percent the previous year.
• 52.4 percent of marketers in Singapore say they or their clients have evaluated or initiated audience matching/onboarding (online-offline data matching/profile linking) in support of data-driven marketing and advertising.
To learn more, download the paper in full here.