Social Media Tips to Market During the Gift-Giving Season

March 9, 2016 — by Zachary King

With Spring just around the corner, consumers will be flexing their spending muscle for the upcoming holidays — such as Mother’s Day, Father’s Day and Graduation. Yet with any holiday season throughout the year, there are plenty of opportunities for marketers to engage on social media with potential consumers searching for products online. 

I share some insight and best practices on how you can launch a successful social media campaign, from creating a “holiday-specific” voice, to using video to maximize reach and frequency.

For more, click here to read the full article via Marketing Interactive