Eastern Europe’s digital advertising industry is expanding rapidly with an increase in online ad spend of almost 14% last year.
Alongside these statistics is the opportunity for programmatic growth in the region and Firat Dirik joined MediaMath in September as Regional Director, Eastern Europe. He wrote for ExchangeWire recently and explained what the current state of the digital advertising landscape in Eastern Europe looks like and what the main opportunities will be for brands and marketers over the coming years.
Read the full story on ExchangeWire.