This white paper examines how marketers from some of the biggest Consumer Packaged Goods (CPG) brands are leveraging deep insights from data and combining that with a programmatic approach to derive rich shopper marketing strategies.
Download “Why CPG Marketers Need to Embrace Digital Shopper Marketing” to discover the current and future status of CPG marketing and the evolution towards full transparency into consumer behavior. The three CPG brand marketers interviewed provide an overview of the industry as it stands, struggles they face, as well as predictions as to how programmatic adoption will shape the industry moving forward.
You’ll discover answers to the following:
- What are the challenges marketers currently face internally and externally with regard to data automation and shopper marketing?
- What has worked and what hasn’t worked?
- What plans do marketers have for shopper marketing in 2014 and beyond?
Download the white paper
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