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White Paper

Programmatic: The Shifting Paradigm of Digital Marketing

In February 2016, 300 senior marketing leaders from Asia Pacific countries (including Australia, Japan, Singapore, Malaysia, Indonesia and India) were surveyed on their programmatic practice. This commissioned study conducted by Forrester Consulting on behalf of MediaMath evaluates the current adoption trends in APAC as well as challenges faced and benefits accrued by marketers in opting for programmatic within their practices.

Download the “Programmatic: The Shifting Paradigm of Digital Marketing” study to find out:

  • Programmatic adoption rates among APAC marketers in mature and less developed markets
  • Satisfaction and commitment levels among programmatically-enabled APAC marketers
  • Top barriers and challenges faced in considering and adopting programmatic
  • APAC marketers’ prefered programmatic media formats and channels

Download the white paper