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White Paper

Power of Hispanics

The Hispanic market is influencing online shopping trends with its tremendous buying power. We surveyed 607 Hispanic online shoppers in the US, age 18 and older, to gain insight into how Hispanics shop online and respond to online advertising, and how marketers can increase conversion rates among the Hispanic demographic.

 

image 54% of respondents are likely to return to a website and complete a purchase if prompted with an ad, email, or text message
image 60% say that online is their first information source for shopping
image 90% are more likely to respond to an ad that is in English

 

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