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White Paper

Are Tablets Taking Over?

Thirty-four percent of Americans ages 18 and older own a tablet, and this number is expected to grow to 60% by 2017. What does this mean for advertisers? We surveyed 1,000 North American consumers, ages 18 and older, all of whom own a tablet and laptop/desktop computer, to gain insights into their tablet behaviors and attitudes.

 

image 55% would replace their laptops and desktops with a tablet (60% of men and 50% of women)
image 39% use their tablets most between 7pm and 12am
image 56% are very or somewhat likely to interact with a tablet ad vs. a laptop/desktop ad

 

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