Forrester recognized MediaMath as a top provider in omnichannel media-buying with the highest score possible in the product and service strategy criteria. MediaMath is committed to an omnichannel vision and believes our clients understand how crucial it is to drive a seamless marketing experience for the consumer that drive better business outcomes.
Download the research report to learn more on the four areas of focus critical for omnichannel digital media buying identified by Forrester, including:
• The importance of authenticated people-based data and how it personalizes the advertising experience.
• Access to quality inventory outside of the open exchange in efforts to avoid issues of fraud and viewability.
• Transparency in machine learning and automation where marketers and agencies have more insight into data to help drive better business outcomes.
• New improvements in tools for planning and predicting to help marketers and agencies choose the right audiences and buy the right inventory.
Disclaimer: The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.