Creating Optimal Customer Journeys with Programmatic Marketing

In today’s digital landscape, a customer’s journey is no longer just limited to in-store buying. At the click of a button, shoppers can instantly make purchases across multiple digital media channels — whether it be online through mobile, social media or video. So what does that mean for retail marketing? Retail brands are increasingly turning to programmatic media buying in efforts to connect with consumers across all relevant outlets in order to optimize campaigns and target consumers more effectively.

The paper “Creating Optimal Customer Journeys with Programmatic Marketing,” produced by MediaMath in conjunction with WBR Digital, explores how programmatic marketing enables brands to influence customer journeys and drive business outcomes. See what more than 100 American-based digital marketing and advertising professionals from online and multichannel retailers said about their journey towards programmatic including how they are:

• Using programmatic across multiple media channels to personalize messaging and drive the consumer down the path to purchase.

• Overcoming budget, data, and organizational barriers to better utilize programmatic technology.

• Supporting their greater business goals with programmatic.