We’re back with the next installment of our video series “Re-Making the Brand: People, Processes and Partnerships in the Age of Programmatic” in which we talk to marketers about how they are incorporating programmatic into their businesses and the value they are seeing. This time, we sat down with Mark Karlan, Director, Digital Marketing, at Prestige Consumer Healthcare.
“Our Number 1 goal is to make every dollar work as hard as it possibly can,” he said. “Whatever methods and technologies and partnerships we can put in place to do that helps us.”
Karlan said his business, which operates programmatic in a self-service model, is very focused on and supportive of change and has empowered him to bring in the resources he needs to effect digital transformation.
“We are very reliant on the support of our partners which goes a long way in how we make decisions and how we accomplish the ambitious objectives we’ve set out. The combination of technology and talent is really what enables us to be more effective.”
Watch the full interview with Mark below.