Love (and spending) is in the air; a National Retail Federation survey estimates that American consumers will spend $18.9 billion this Valentine’s day, a survey high. The consumer holiday presents a huge opportunity for advertisers, especially retailers, looking to betroth their advertising budget to V-day. The NRF reports that “discount (35.2%) and department stores (36.5%) will be among the most visited locations for those looking for the perfect Valentine’s Day gift, as will specialty stores (19.4%) and florists (18.7%).
So, how can advertisers ensure that this Valentine’s Day isn’t one of unrequited love between their brand and their consumers? For starters, MediaMath has created a list of sweet, sweet digital strategies that advertisers can use to boost the performance of their digital marketing strategies. The landing page also includes a list of private marketplace and automated guaranteed deals from within MediaMath’s Deal Discovery app. Last, but certainly not least, we’ve included examples of contextual targeting segments, and audience targeting keywords, that advertisers can buy against.
Put some passion into your Valentine’s Day advertising and visit the landing page for tips, publisher deals, and segment recommendations.