With almost half of the UK’s digital display ad spend allocated to programmatic advertising this year, it is fast becoming more than a line item on the media plan.
As 2015 comes to a close and adoption continues to escalate, what’s in store for programmatic in 2016?
In a recent article for Brand Republic’s The Wall, Joel Remy, Vice President of Commercial, EMEA at MediaMath discusses his predictions about how programmatic will enter the real world and how the fight against jargon will continue.
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