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ARTICLE

MediaMath Explains The Triumvirate Advantage

May 11, 2016 — by MediaMath    

Mike Lamb, President, Commercial and Erich Wasserman, Chief Revenue Officer speak on the relationship between the brand, the agency and the technology in a programmatic marketing ecosystem.

In establishing this partnership Wasserman speaks to how the agency, MediaMath and the marketer can determine how best to utilize data.

“In some cases, we do that on behalf of the advertiser, in some cases we partner with the advertiser to enable them to do it themselves and in most cases we partner with the agency to enable them – to not only do it on behalf of a particular advertiser – but on behalf of a portfolio of advertisers,” Wasserman says.