main

ARTICLE

MathCapital: A Venture Capital Fund to Support the Next Wave of Marketing Innovation

January 8, 2018 — by Eric Franchi

The year 2018 finds us at the beginning of the next wave of innovation in digital. Billions of connected devices, the emergence of identity-based targeting and measurement, new consumer interfaces such as AR, VR and voice and all forms of Artificial Intelligence will make digital marketing more effective and digital media more engaging than ever.

It’s an exciting time to be a marketer, media creator and consumer. But it’s never been a more exciting time to be a startup focused on addressing the needs of this giant, and growing, market. That’s why we are thrilled to announce the launch of MathCapital, an early-stage venture capital firm focused on the digital transformation of marketing and media. We created MathCapital to help identify and support the startups that will become the next generation of industry leaders.

As long-time entrepreneurs ourselves — Joe Zawadzki is founder and CEO of MediaMath, and founder of [x+1], and I previously co-founded Undertone – our team is often approached for advice and investment by startups. This led to notable personal angel investments in names many are familiar with, such as AppNexus, Moat, Integral Ad Science, BounceX and mParticle.

We’re also excited to have the support of MediaMath. While MathCapital is a separate entity, MediaMath has committed resources via its in-house innovation group that has incubated a number of profitable agencies. This group will serve as an access point to MediaMath’s 4,500+ clients, 350+ partners and 600+ employees, helping to accelerate all facets of our portfolio companies’ businesses out of the gate.

We’re a startup of four partners ourselves, so we can’t wait to roll up our sleeves and get to work. Our first investments will be announced here soon, so watch this space. And if you’re a funder who would like to learn more about working with us, please contact us here.