main

ARTICLE

Location, Location, Location – Mobile World Congress 2017

February 27, 2017 — by Michael Weaver

The biggest mobile event of the year is just around the corner and, we at MediaMath will join more than 2,200 companies to exhibit at the Mobile World Congress 2017. Industry experts will be lining the floors of the Fira Gran Via in Barcelona, Spain to attend a series of lectures and keynote speakers, explore new products and build partnerships with key players from across the globe.

The theme for this year’s event is “the next element.” Unlike any other channel, mobile has really transformed the way we communicate, and since it plays such an elemental role in everything we do, how do marketers adapt and advance their ability to reach people wherever they are? Understanding the complicated path to conversion – the what, where and why of a consumer’s journey – can truly make the difference between good and bad “location-based” advertising.

I’ll be hosting a fireside chat on location-based advertising alongside Ilicco Elia, DigitasLBi International’s head of mobile, at #MWC17 to explain why mobile marketers have location on their mind. How do marketers deliver the right message, to the right person, at the right time? Cracking this code can be tricky since many factors come into play when selecting the right location-based tools to deploy — whether it’s push notifications, geofencing, SMS coupons or mobile banners.

With 100k+ attendees expected to attend the conference from February 27 to March 2, we are excited to be involved with Mobile World Congress for the third time to kick-start conversations about one-to-one marketing, network with peers and meet with clients to talk all things mobile.

If you’re attending MWC17, head down to Hall 8.0, Monday February 27 AT 4.05PM – 4.30PM as we help define what location-based advertising is, and share campaign examples across retail, automative and CPG.