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ARTICLE

Kawaja Fears Knee-Jerk Politicians Will Turn Back Clock On Ad Targeting

July 6, 2018 — by MediaMath

Beet.tv interviewed LUMA Partners CEO Terence Kawaja just before the GDPR legislation took effect to get his take on finding a balance between privacy and the ability to continue targeting consumers with ads that are relevant to them. Watch the video below. To watch the rest of our Beet.tv series on consumer-first marketing, visit this page.