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Joe Zawadzki’s Take on Attribution in 2017

January 9, 2017 — by Lauren Fritsky

Will 2017 be the Year of Attribution? Our Founder and CEO Joe Zawadzki thinks it could be. He recently contributed his thoughts to AdWeek’s SocialTimes’ 10 Digital Media and Marketing Predictions for 2017 piece.

Marketers are signing up for outcomes, not inputs, inside of their own organizations, and they are increasingly asking the question of who watches the watchers, who grades the homework of a dynamic and diverse supply chain? Programmatic done right is attributed based on impact on true business goals, and it lets marketers see through channels and partners to the consumer behind all of those screens.

To read more about our thoughts on how marketers can utilize attribution, take a look at the below posts: