As the online advertising industry continues to evolve, advancements in technology are set to support increased control and transparency for consumers this year.
Joining the ranks of senior marketing professionals, MediaMath’s Richard Beattie, Senior Vice President Commercial for EMEA, speaks to the issue of programmatic transparency with ExchangeWire — sharing his predictions for 2016 as advertisers will seek to lower levels of fraudulent impressions, while creating stricter thresholds and standards within the industry.
Read the full story on ExchangeWire.