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Industry Profile: MediaMath VP Platform Solutions, Geoffrey King

September 19, 2016 — by Isman Tanuri

Geoffrey King, our VP of platform solutions in APAC, was profiled last month in AdNews’s “Industry Profile” series, which interviews those working in advertising, ad tech, marketing and media in Australia. Below is an excerpt from the interview.

Duration in current role/time at the company:

Two years employed at MediaMath and another two and half years working as a MediaMath partner .

In one sentence, how would you describe what the company does?

Helping marketers connect with their best customers and prospects across all touch points, at scale, fuelled by data, powered by machines, driving business outcomes.

In one sentence, what does your role involve?

Driving this evolution of marketing both internally and externally whilst empowering my team to achieve big.

Within the last six months/year, what stands out as the company’s major milestones?

Released a real-time data management platform that challenges the preconceived notion of how data aggregation, analysis and application should work. I am constantly humbled by what our product and engineering teams are able to put out to solve industry challenges.

Best thing about the industry you work in:

Helping to realise real-world business outcomes that drive every industry in the world from selling burgers to driving awareness of policies.

Previous industry related (ad land/ad tech) companies you have worked at:

I was cofounder of a business called Kinected, worked at Sizmek both in APAC and the US, and Macquarie Radio Network prior to that.

Career-wise, where do you see yourself in three years’ time?

With good planning and execution I hope to still be doing what I love with great people around me – a dramatically evolved product and service offering helping marketers to be more successful.

What is the elephant in the room? The thing that no one is talking about – but they should be.

Despite the amazing technology and innovation of this space, we are not adequately incentivising staff to implement change. We should encourage and motivate people to innovate and drive change and recognise that a little bit of effort to try new things can pay off in the long run.

To read the full interview, head over to AdNews.