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ARTICLE

Get With The Programmatic: Highlights From The CMO’s Guide to Programmatic Marketing

December 15, 2015 — by Emma Williams

Richard Beattie, SVP Commercial, EMEA, MediaMath, recently presented at Marketing Week’s “Get With the Programmatic”, a networking event which provides real-time information on developing programmatic strategy and how best to optimise programmatic spend.

In his presentation, in which he shares highlights from the CMO Solution Guide to Programmatic Marketing – he provides insight on how to establish a customer-centric and data-driven approach to marketing, identifies the best programmatic model for business needs, shares a retailer’s success story, as well as great tips for CMOs on how to get started with programmatic.

Watch the presentation video