Beet.tv interviewed MediaMath’s media and growth channels GM Lewis Rothkopf at Cannes last week. An excerpt is below. To watch the rest of our Beet.tv series on consumer-first marketing, visit this page.
Once month after Europe’s new privacy legislation came into effect, the world did not cease to exist—but a good proportion of ad inventory did.
Still, one ad-tech exec believes consumers have every right to expect a rebalancing of their relationship with publishers and advertisers, which the new GDPR law sought to usher in.
“We’ve seen a decrease in available inventory in the European Economic Area since the 25th. But we are not having challenges executing,” says MediaMath’s media and growth channels GM Lewis Rothkopf, in this video interview with Beet.TV.
Rothkpof said MediaMath, which offers a demand-side ad-buying platform and a data-management platform, its supply partners and marketers had prepared for GDPR, which he expects to be replicated in other parts of the world.
But, despite the challenge, Rothkopf doesn’t have a problem with the movement that GDPR represents.
“Consumers deserve a better deal online,” he adds. “The value exchange that we are asking of consumers in exchange for their time and attentiveness needs to be far more in their favor.”