MediaMath intends to lead the industry in supporting the opportunities GDPR provides to deliver the consumer-centric solutions our clients have come to expect and value.
MediaMath is committed to protecting consumer privacy and believes that the best foundation for the future of advertising will come from providing consumers with granular transparency and choice. We see the GDPR as an opportunity improve consumer perception of data-driven marketing.
We are continuing to prepare for GDPR by not only enhancing our products and services, but also through our active participation in defining industry standards for the processing of pseudonymous personal data and the development of open and pooled technical solutions based on such standards. Embracing this common-sense approach now allows us and others that share our vision to be proactive instead of reactive as the regulatory frameworks continue to evolve.
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