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ARTICLE

Cup of Joe with Joe…The Future of Programmatic

April 20, 2017 — by Amarita Bansal

As we celebrate 10 years of programmatic advertising, we ask MediaMath CEO Joe Zawadzki how the industry will evolve in the next decade. How will the evolution of programmatic marketing necessitate changes to how organizations are structured? And what will the marketing organization of the future look like?

Watch the video to find out!

For more insights on programmatic’s past, present and future, check out our #10Then10Ahead Content Hub!