While the future of digital marketing certainly looks bright with the increased maturity, adoption and convergence of marketing automation and programmatic advertising technologies, challenges remain. Watch the video as Milan Markovic, Director, Client Services, Vivaki, shares his views on fragmentation in digital marketing, challenges faced by organisations adopting digital and the inefficiencies of traditional agency-publisher relationships. He also offers his thoughts on the change-drivers that will allow organisations to embrace the marketing of the future.
Milan was interviewed live at the Future of Marketing event at the MCA in Sydney, Australia on 31st March 2015.